Technological Innovation

What is ISO 16355:2015

ISO 16355:2015 is an international standard that provides guidelines for the implementation of robust product development processes. It is specifically designed to help organizations improve their efficiency and effectiveness in developing products that meet customer requirements and expectations. This article aims to provide a comprehensive understanding of ISO 16355:2015, its key principles, and how it can benefit businesses.

Key Principles of ISO 16355:2015

ISO 16355:2015 follows a set of key principles that form the foundation of its implementation:

Data Driven Decision Making: The standard emphasizes the collection and analysis of data throughout the product development process. This enables organizations to make informed decisions based on objective evidence rather than relying on assumptions and intuition.

Customer Focus: ISO 16355:2015 emphasizes the importance of understanding customer needs and expectations. By actively involving customers in the product development process, organizations can ensure their products are tailored to meet customer requirements.

Process Approach: The standard encourages organizations to adopt a systematic approach to product development. By defining and managing processes, organizations can ensure consistency and repeatability, leading to improved efficiency and reduced waste.

Continual Improvement: ISO 16355:2015 promotes the concept of continual improvement by setting the stage for organizations to continually evaluate and enhance their product development processes. This helps organizations stay competitive and adapt to changing market demands.

Benefits of Implementing ISO 16355:2015

Implementing ISO 16355:2015 can bring several significant benefits to organizations:

Improved Product Quality: By following the guidelines outlined in the standard, organizations can enhance the quality of their products. By focusing on data-driven decision making and a customer-centric approach, organizations can ensure that their products meet or exceed customer expectations.

Reduced Time to Market: ISO 16355:2015 emphasizes efficiency and waste reduction. By streamlining the product development process and eliminating non-value-added activities, organizations can shorten their time to market, gaining a competitive advantage.

Enhanced Customer Satisfaction: Through better understanding customer needs and involving them throughout the product development process, organizations can create products that fully meet customer requirements. This leads to higher customer satisfaction and loyalty.

Stronger Risk Management: ISO 16355:2015 helps organizations identify and manage risks throughout the product development process. By implementing effective risk management practices, organizations can minimize potential issues and deliver more reliable and safer products.


ISO 16355:2015 is a valuable international standard that provides guidelines for organizations looking to improve their product development processes. By following its principles and implementing its recommendations, businesses can achieve higher product quality, reduced time to market, improved customer satisfaction, and stronger risk management. Embracing ISO 16355:2015 can give organizations a competitive edge in today's dynamic marketplace.


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